Social Souvenir

At FashionCollaborative we are seeing a rising trend of geo tagging - however this new social venture by a Denmark gallery really caught our eye. Social Souvenir is an art installation and new media experiment. Fifteen T-shirt designs were created with slogans inspired by artists whose work is featured in the museum's collection, including Yoko Ono, Marcel Duchamp and Laurie Anderson; only 20 of each T-shirt were made.

Museum visitors could purchase the T-shirts with one stipulation: they would be required to share their name and address when paying. This information was plotted in Google Maps, documenting the location and owner of each of the 300 T-shirts. Therefore, the T-shirts weren't just a cool product - they also served as a way to contribute to the development of the exhibit, link museum visitors to each other, and provide a unique experience.

We believe that geotagging is going to be adopted and used in many more clothing/social ventures as it appeals to consumers desire to connect and be part of a community.
Thanks to trendcentral for the story lead.