A group that is discovering and discussing global innovation in marketing and product development
Location: Sydney, Australia
Members: 17
Latest Activity: Mar 9



Started by milanpanchmatia Sep. 30, 2008.
Started by cindy. Last reply by Betsy Johnson Sep. 14, 2008.
Started by cindy. Last reply by FashionCollaborative Pty Ltd Feb. 18, 2008.
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Thanks to Apple and its superior design, marketing, advertising and, well, anything else to do with creating and selling a product, most other global communications brands have languished in a kind of brand-image purgatory. Sony is fighting back with this great campaign created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the New York subway system, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. At last, other brands are thinking outside of the square. Now all Sony needs to do is apply that principle to its actual products. Innovate or die, guys. - Laura Demasi Thanks Coolhunter 
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